Precisely Unique: Semantic Precision Increases Perceived Uniqueness of Cultural Products

Four experiments reveal a novel “precise-unique” heuristic whereby greater semantic precision of verbal description increases perceived uniqueness of cultural products. The effect is mediated by consumer’s cognitive process of registering category typicality across levels of precision. When a product is perceived atypical inherently, the effect of “precise-unique” heuristic is attenuated.



Citation:

Guang-Xin Xie and Ann Kronrod (2020) ,"Precisely Unique: Semantic Precision Increases Perceived Uniqueness of Cultural Products", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 954-957.

Authors

Guang-Xin Xie, University of Massachusetts Boston
Ann Kronrod, University of Massachusetts Lowell, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Using multi-methods in behavioral pricing research

Haipeng Chen, University of Kentucky, USA
David Hardesty, University of Kentucky, USA
Akshay Rao, University of Minnesota, USA
Lisa Bolton, Pennsylvania State University, USA

Read More

Featured

The Positivity Problem: Using Mass-Scale Emotionality to Predict Marketplace Success

Matthew D Rocklage, Northwestern University, USA
Derek Rucker, Northwestern University, USA
Loran F Nordgren, Northwestern University, USA

Read More

Featured

Speaking ill of Others: When Negatively-Valenced Gossip Fosters Social Connection

Alixandra Barasch, New York University, USA
Jonathan Zev Berman, London Business School, UK
Heeyoung Yoon, New York University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.