When the Light Bulb Goes Off, Goal Progress Increases

We propose that lighting ambience influences goal completion via perceptions of goal distance. That is, the progress towards achieving a goal is perceived through the reduction in distance towards the targeted goal.



Citation:

Mivena Panteqi (2020) ,"When the Light Bulb Goes Off, Goal Progress Increases", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1218-1218.

Authors

Mivena Panteqi, Vilanova University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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