Communities of Stigmatized Knowledge: Social Exclusion, Political Sovereignty, and Globalized Capitalism
Prior studies show that consumers can be sceptical of the truth claims produced by the State, universities, and scientific communities. The proposed study investigates consumers who develop alternative claims to truth that are ignored or rejected by such dominant knowledge-making institutions.
Citation:
Tim Hill, Stephen Murphy, and Robin Canniford (2020) ,"Communities of Stigmatized Knowledge: Social Exclusion, Political Sovereignty, and Globalized Capitalism", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1184-1184.
Authors
Tim Hill, University of Bath, UK
Stephen Murphy, University of Essex
Robin Canniford, University of Melbourne, Australia
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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