The Environmental Consequences of People's Moods: Positive Moods and Disposal Behavior

Recycling presents a real way to combat climate change, but can something as simple as your mood influence your likelihood to recycle? We suggest that positive moods increase one’s likelihood to recycle with behavioral evidence observed both in the lab and on an aggregate level in the community.


Sarah Whitley, Remi Trudel, and Weston Baxter (2020) ,"The Environmental Consequences of People's Moods: Positive Moods and Disposal Behavior", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 778-781.


Sarah Whitley, University of Georgia, USA
Remi Trudel, Boston University, USA
Weston Baxter, Imperial College London, UK


NA - Advances in Consumer Research Volume 48 | 2020

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