The Effects of Virtual Compared to Real Eating Companions on Unhealthy Food Intake.
In the current experiment we investigated whether social models in VR, have a similar influence on eating behavior, as real-life models, and whether similar processes underlie their influence. Participants’ intake was influenced by that of the social model, irrespective of whether this person was present in real-life or VR.
Saar Mollen, Sindy Resita Sumter, Nadine van der Waal, Pascale Kwakman, and Nynke van der Laan (2020) ,"The Effects of Virtual Compared to Real Eating Companions on Unhealthy Food Intake.", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1215-1215.
Saar Mollen, University of Amsterdam
Sindy Resita Sumter, University of Amsterdam
Nadine van der Waal, Tilburg University, The Netherlands
Pascale Kwakman, University of Amsterdam
Nynke van der Laan, Tilburg University, The Netherlands
NA - Advances in Consumer Research Volume 48 | 2020
G8. How Does Pronunciation Difficulty of Brand Names Influence Consumer Responses? The Role of Self-Construal
Gunben Ceren Aksu, Rutgers University, USA
Yeni Zhou, Rutgers University, USA
Alokparna (Sonia) Monga, Rutgers University, USA
When Too much “I” is Bad for “Us”: The Detrimental Effect of Selfie on Self -Brand Connection.
MEHAK BHARTI, Nanyang Technological University, Singapore
Sharon Ng, Nanyang Technological University, Singapore
Thanks for Nothing: Expressing Gratitude Invites Exploitation by Competitors
Kelly Kiyeon Lee, Georgetown University, USA
Jeremy A. Yip, Georgetown University, USA
Cindy Chan, University of Toronto, Canada
Alison Wood Brooks, Harvard Business School, USA