The Effects of Virtual Compared to Real Eating Companions on Unhealthy Food Intake.

In the current experiment we investigated whether social models in VR, have a similar influence on eating behavior, as real-life models, and whether similar processes underlie their influence. Participants’ intake was influenced by that of the social model, irrespective of whether this person was present in real-life or VR.


Saar Mollen, Sindy Resita Sumter, Nadine van der Waal, Pascale Kwakman, and Nynke van der Laan (2020) ,"The Effects of Virtual Compared to Real Eating Companions on Unhealthy Food Intake.", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1215-1215.


Saar Mollen, University of Amsterdam
Sindy Resita Sumter, University of Amsterdam
Nadine van der Waal, Tilburg University, The Netherlands
Pascale Kwakman, University of Amsterdam
Nynke van der Laan, Tilburg University, The Netherlands


NA - Advances in Consumer Research Volume 48 | 2020

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