The Moral Foundations of the Guns' Proselytism in Brazil

This research maps how pro-gun social media influencers and their publics justify the right to own guns. Relying on Boltanski and Thevenot’s (2006) “logics of justification”, it demonstrates how social actors justify their rights and necessities based on the logics and discourses of the Civic and the Domestic Worlds.



Citation:

Benjamin Rosenthal and Massimo Airoldi (2020) ,"The Moral Foundations of the Guns' Proselytism in Brazil", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 635-636.

Authors

Benjamin Rosenthal, FGV-SP, Brazil
Massimo Airoldi, EM Lyon Business School, France



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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