The Counterintuitive Effect of Scarcity on Food Waste

Across three studies we examine scarcity’s effect on food waste behavior. Study 1 (a field study) examines food waste behavior in control versus scarcity-induced conditions. Study 2 explores scarcity’s effect on food-related behavior in lab. Study 3 tests temporal distance as a moderator of food waste within consumers experiencing scarcity.



Citation:

Bonnie Simpson, Rhiannon MacDonnell Mesler, and Katherine White (2020) ,"The Counterintuitive Effect of Scarcity on Food Waste", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1225-1225.

Authors

Bonnie Simpson, Western University, Canada
Rhiannon MacDonnell Mesler, University of Lethbridge, Canada
Katherine White, University of British Columbia, Canada



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Self-Producer`s Journey: Identity Construction and Transformation in Self-Production

S. Sinem Atakan, Ozyegin University, Turkey
Mina Seraj, Ozyegin University, Turkey

Read More

Featured

Attenuating Endowment Effect with Venmo: Online Payment Systems Make it a Pleasure to Pay

Liang Huang, University of Arizona, USA
Jennifer Savary, University of Arizona, USA

Read More

Featured

Once? No. Twenty times? Sure! Uncertainty and precommitment in social dilemmas

David Hardisty, University of British Columbia, Canada
Howard Kunreuther, University of Pennsylvania, USA
David Krantz, New York University, USA
Poonam Arora, Manhattan College
Amir Sepehri, Western University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.