Singled Out For Public Praise: How Scarcity Boosts Demand For Public Recognition

Public recognition is more valuable but less popular than private recognition in crowdfunding and charitable giving. We show that limiting availability of recognition increases preferences for public but not for private recognition. Singling consumers out for public raise may thus be a simple, cost-effective strategy to increase monetary contributions.



Citation:

Carina Thuerridl and Bernadette Kamleitner (2020) ,"Singled Out For Public Praise: How Scarcity Boosts Demand For Public Recognition", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1234-1234.

Authors

Carina Thuerridl, University of Amsterdam
Bernadette Kamleitner, Vienna University of Economics and Business, Austria



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Decisional Conflict Predicts Myopia

Paul Edgar Stillman, Ohio State University, USA
Melissa Ferguson, Cornell University, USA

Read More

Featured

H9. Market Emergence: the Alignment Process of Entrepreneurs’ Socio Cognition and Consumers’ Perception of the Market

Hao Wang, University of South Florida, USA

Read More

Featured

B4. Prestige is the Truth: Luxury Branding Drives for Fairness Perception of Non-physical Attribute Based Dynamic Pricing

Edward Yuhang Lai, Virginia Tech, USA
Cindy Yoonjoung Heo, Ecole hôtelière de Lausanne

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.