Singled Out For Public Praise: How Scarcity Boosts Demand For Public Recognition

Public recognition is more valuable but less popular than private recognition in crowdfunding and charitable giving. We show that limiting availability of recognition increases preferences for public but not for private recognition. Singling consumers out for public raise may thus be a simple, cost-effective strategy to increase monetary contributions.



Citation:

Carina Thuerridl and Bernadette Kamleitner (2020) ,"Singled Out For Public Praise: How Scarcity Boosts Demand For Public Recognition", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1234-1234.

Authors

Carina Thuerridl, University of Amsterdam
Bernadette Kamleitner, Vienna University of Economics and Business, Austria



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

D7. ‘That’s (Not) My Business’: Examining Behavior, Interactions and Implications of Consumer Brand Advocates and Brand Adversaries in Social Media

Marcus Opitz, University of Vienna
Sabine Einwiller, University of Vienna

Read More

Featured

H5. Being Looked Up or Being Looked Down? The Divergent Effects of Camera Angle on Nonanthropomorphized and Anthropomorphized Product in Ads

Changchun Xuan, Xiamen University
Rui Chen, Xiamen University
Jing Jiang, Suzhou Broadcasting System
Bin Yu, Tsingtao Brewery Company Limited
Jingjia Peng, Icartoon Culture & Media Corporation ltd
Shengdong Lin, Xiamen University

Read More

Featured

Meaningfulness in New Products: Conceptualization and Measurement

Maria Sääksjärvi, Delft University of Technology, The Netherlands
Katarina Hellén, Univeristy of Vaasa

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.