Singled Out For Public Praise: How Scarcity Boosts Demand For Public Recognition

Public recognition is more valuable but less popular than private recognition in crowdfunding and charitable giving. We show that limiting availability of recognition increases preferences for public but not for private recognition. Singling consumers out for public raise may thus be a simple, cost-effective strategy to increase monetary contributions.


Carina Thuerridl and Bernadette Kamleitner (2020) ,"Singled Out For Public Praise: How Scarcity Boosts Demand For Public Recognition", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1234-1234.


Carina Thuerridl, University of Amsterdam
Bernadette Kamleitner, Vienna University of Economics and Business, Austria


NA - Advances in Consumer Research Volume 48 | 2020

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