Dehumanizing Consequences of Anthropomorphism

In this paper, we investigate a potential dark side to anthropomorphism. Across four studies, we show that interacting with anthropomorphized objects increases one’s dehumanization tendencies and those who frequently interact with anthropomorphized agents (such as personal intelligent agents) also come to dehumanize more on the chronic level.


N. Alican Mecit, L. J. Shrum, and Tina M. Lowrey (2020) ,"Dehumanizing Consequences of Anthropomorphism", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 533-534.


N. Alican Mecit, HEC Paris, France
L. J. Shrum, HEC Paris, France
Tina M. Lowrey, HEC Paris, France


NA - Advances in Consumer Research Volume 48 | 2020

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