Social Atmospheres: Priming, Aligning and Defining Shared Experiences of Place

Atmospheres are the moods associated with places. Current marketing research explains that firms create atmospheres by controlling material features of servicescapes. Through an ethnographic investigation of English Premier League soccer, however, we show that atmospheres are also social experiences that define the mood of place through consumers’ embodied performances.



Citation:

Hill Tim and Robin Canniford (2020) ,"Social Atmospheres: Priming, Aligning and Defining Shared Experiences of Place", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1204-1204.

Authors

Hill Tim, University of Bath, UK
Robin Canniford, University of Melbourne, Australia



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

C6. How Does Unsatisfied Curiosity Stir Our Craving For Food?

Chen Wang, Drexel University, USA

Read More

Featured

Resolving Humorous Incongruity in Advertising Facilitates Impressions of Firm Competence

*Chi Hoang, Norwegian School of Management, Norway
Klemens Knoferle, Norwegian School of Management, Norway
Luk Warlop, Norwegian School of Management, Norway

Read More

Featured

All We Need is Love: Examining Differences in Time and Money Donations between Dyads and Individuals

Hristina Nikolova, Boston College, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.