Social Atmospheres: Priming, Aligning and Defining Shared Experiences of Place

Atmospheres are the moods associated with places. Current marketing research explains that firms create atmospheres by controlling material features of servicescapes. Through an ethnographic investigation of English Premier League soccer, however, we show that atmospheres are also social experiences that define the mood of place through consumers’ embodied performances.


Hill Tim and Robin Canniford (2020) ,"Social Atmospheres: Priming, Aligning and Defining Shared Experiences of Place", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1204-1204.


Hill Tim, University of Bath, UK
Robin Canniford, University of Melbourne, Australia


NA - Advances in Consumer Research Volume 48 | 2020

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