Measuring Eco-Consumption Tendency As a Conjoint-Based Latent Variable

Eco-consumption tendency (ECT) is defined as the tendency to select eco-friendly options from an assortment. We propose a rating-based conjoint approach analyzed with Structural Equation Modeling as an alternative to multi-item self-report scales and measure ECT as a latent variable in two studies. Implications for measurement/consumer research are discussed.



Citation:

Karen Gorissen, Bert Weijters, and Hans Baumgartner (2020) ,"Measuring Eco-Consumption Tendency As a Conjoint-Based Latent Variable", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 484-485.

Authors

Karen Gorissen, Vrije Universiteit Amsterdam, The Netherlands
Bert Weijters, Ghent University, Belgium
Hans Baumgartner, Pennsylvania State University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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