The Impact of Corporate Environmental Transgressions on Consumer Negative Reactions: the Role of Political Ideology

We experimentally test a psychological mechanism underlying consumer negative reactions toward the firm as a function of perception of corporate environmental transgressions. Results showed that social disgust and attitude mediates the relationship between perceived corporate environmental transgressions and consumer reactions. Further, political ideology moderates effects of transgressions on social disgust.



Citation:

Chunyan Xie and Richard P. Bagozzi (2020) ,"The Impact of Corporate Environmental Transgressions on Consumer Negative Reactions: the Role of Political Ideology", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1237-1237.

Authors

Chunyan Xie, Western Norway University of Applied Sciences, Norway
Richard P. Bagozzi, University of Michigan, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

O12. When do People Waste Time? Testing a Mechanism for Parkinson’s Law.

Holly S Howe, Duke University, USA
Tanya Chartrand, Duke University, USA

Read More

Featured

Paying to Purchase a Conversation Topic

Hillary Wiener, University at Albany
Joshua Wiener, Oklahoma State University, USA

Read More

Featured

L8. Recover the Unrecoverable: How Co-Recovery Shifts Consumers ‘Attribution Following a Failed Recovery

Bo Huang, HEC Montreal, Canada
Yany Grégoire, HEC Montreal, Canada
Matthew Philp, HEC Montreal, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.