The Impact of Corporate Environmental Transgressions on Consumer Negative Reactions: the Role of Political Ideology
We experimentally test a psychological mechanism underlying consumer negative reactions toward the firm as a function of perception of corporate environmental transgressions. Results showed that social disgust and attitude mediates the relationship between perceived corporate environmental transgressions and consumer reactions. Further, political ideology moderates effects of transgressions on social disgust.
Chunyan Xie and Richard P. Bagozzi (2020) ,"The Impact of Corporate Environmental Transgressions on Consumer Negative Reactions: the Role of Political Ideology", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1237-1237.
Chunyan Xie, Western Norway University of Applied Sciences, Norway
Richard P. Bagozzi, University of Michigan, USA
NA - Advances in Consumer Research Volume 48 | 2020
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