Outside In: When Social Dynamics Infiltrate the Extraordinary Experience of the Fair

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Citation:

Baptiste CLERET, Boris Collet, and Cerise Thorel (2020) ,"Outside In: When Social Dynamics Infiltrate the Extraordinary Experience of the Fair", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1245-1245.

Authors

Baptiste CLERET, University of Rouen
Boris Collet, University of Rouen Normandy
Cerise Thorel, University of Rouen Normandy



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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