Presence of Meaning in Life Improves Response to Others’ Self-Promotion

Self-promotion is prevalent and aversive. We observe that people who think their life is meaningful tend to experience less negative emotional responses to others’ self-promotional attempts. A simple intervention involving a reflection on the presence of meaning in one’s life significantly improves recipients’ responses to others’ self-promotion.


Young Eun Huh, Irene Scopelliti, and Seo Young Myaeng (2020) ,"Presence of Meaning in Life Improves Response to Others’ Self-Promotion", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 480-481.


Young Eun Huh, Korea Advanced Institute of Science and Technology (KAIST)
Irene Scopelliti, City University of London, UK
Seo Young Myaeng, Northwestern University, USA


NA - Advances in Consumer Research Volume 48 | 2020

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