The Unit-Size Effect Revised: a Win-Win Solution For Reducing Both Waist and Waste

People consume less when food is presented in multiple smaller units compared to a few larger units, however food waste will increase accordingly. We propose that this so-called unit-size effect is even more impactful during food selection when people select quantities themselves based on unportioned rather than portioned food.



Citation:

Amber Werkman, Jenny van Doorn, and Koert Van Ittersum (2020) ,"The Unit-Size Effect Revised: a Win-Win Solution For Reducing Both Waist and Waste", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1235-1235.

Authors

Amber Werkman, University of Groningen, The Netherlands
Jenny van Doorn, University of Groningen, The Netherlands
Koert Van Ittersum, University of Groningen, The Netherlands



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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