Offline Is the New Luxury? Consuming Digital Detoxing

Based on ethnographic and netnographic data, this study examines a new form of consumer resistance through the practice of digital detoxing. Consumers let go of their digital devices and social media to escape their digital lives. For some, the reprieve is effective but for others it becomes a Sisyphean struggle.



Citation:

Mariam Humayun (2020) ,"Offline Is the New Luxury? Consuming Digital Detoxing", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 987-993.

Authors

Mariam Humayun, Telfer School of Management, University of Ottawa



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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