Offline Is the New Luxury? Consuming Digital Detoxing
Based on ethnographic and netnographic data, this study examines a new form of consumer resistance through the practice of digital detoxing. Consumers let go of their digital devices and social media to escape their digital lives. For some, the reprieve is effective but for others it becomes a Sisyphean struggle.
Mariam Humayun (2020) ,"Offline Is the New Luxury? Consuming Digital Detoxing", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 987-993.
Mariam Humayun, Telfer School of Management, University of Ottawa
NA - Advances in Consumer Research Volume 48 | 2020
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Tanvi Gupta, Indian Institute of Management Bangalore
Preeti Krishnan Lyndem, Indian Institute of Management Bangalore
A11. When Political Neutrality Backfires
Ike Silver, University of Pennsylvania, USA
Alex Shaw, University of Chicago, USA
Rob Kurzban, University of Pennsylvania, USA
Conjuring Creativity: The Impact of Fear
Ilgım Dara Benoit, Appalachian State University
Elizabeth Miller, University of Massachusetts, USA