Freed From Desire – Consumers’ Escape From Market Ideologies Through Decluttering Practices?

We explore consumer motives for disposal processes and focus on the societal ideologies that consumers reflect upon and letting go of during a decluttering process. This study contributes to consumer research by providing insights into conflicting personal experiences and market ideologies and the process of resolving these conflicts.


Birte Manke and Johanna Franziska Gollnhofer (2020) ,"Freed From Desire – Consumers’ Escape From Market Ideologies Through Decluttering Practices?", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 987-993.


Birte Manke, University of St. Gallen, Switzerland
Johanna Franziska Gollnhofer, University of Southern Denmark, Denmark


NA - Advances in Consumer Research Volume 48 | 2020

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