Freed From Desire – Consumers’ Escape From Market Ideologies Through Decluttering Practices?
We explore consumer motives for disposal processes and focus on the societal ideologies that consumers reflect upon and letting go of during a decluttering process. This study contributes to consumer research by providing insights into conflicting personal experiences and market ideologies and the process of resolving these conflicts.
Birte Manke and Johanna Franziska Gollnhofer (2020) ,"Freed From Desire – Consumers’ Escape From Market Ideologies Through Decluttering Practices?", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 987-993.
Birte Manke, University of St. Gallen, Switzerland
Johanna Franziska Gollnhofer, University of Southern Denmark, Denmark
NA - Advances in Consumer Research Volume 48 | 2020
Linguistic Antecedents of Anthropomorphism
N. Alican Mecit, HEC Paris, France
tina m. lowrey, HEC Paris, France
L. J. Shrum, HEC Paris, France
Cultural Values and Consumers’ Brand Preference
Jessie J. Wang, Miami University, Ohio
Ashok K Lalwani, Indiana University, USA
Devon DelVecchio, Miami University, Ohio
When Prominent Logos Make You Feel Competent
Sara Caprioli, Technical University of Munich
Christopher Fuchs, Technical University of Munich
Nailya Ordabayeva, Boston College, USA