Freed From Desire – Consumers’ Escape From Market Ideologies Through Decluttering Practices?
We explore consumer motives for disposal processes and focus on the societal ideologies that consumers reflect upon and letting go of during a decluttering process. This study contributes to consumer research by providing insights into conflicting personal experiences and market ideologies and the process of resolving these conflicts.
Citation:
Birte Manke and Johanna Franziska Gollnhofer (2020) ,"Freed From Desire – Consumers’ Escape From Market Ideologies Through Decluttering Practices?", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 987-993.
Authors
Birte Manke, University of St. Gallen, Switzerland
Johanna Franziska Gollnhofer, University of Southern Denmark, Denmark
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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