Freed From Desire – Consumers’ Escape From Market Ideologies Through Decluttering Practices?
We explore consumer motives for disposal processes and focus on the societal ideologies that consumers reflect upon and letting go of during a decluttering process. This study contributes to consumer research by providing insights into conflicting personal experiences and market ideologies and the process of resolving these conflicts.
Birte Manke and Johanna Franziska Gollnhofer (2020) ,"Freed From Desire – Consumers’ Escape From Market Ideologies Through Decluttering Practices?", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 987-993.
Birte Manke, University of St. Gallen, Switzerland
Johanna Franziska Gollnhofer, University of Southern Denmark, Denmark
NA - Advances in Consumer Research Volume 48 | 2020
L4. Attentional Breadth Moderates the Effect of Store Environments on Product Evaluation
Oliver B. Büttner, University of Duisburg-Essen
Benjamin G. Serfas, University of Duisburg-Essen
Daria Euler, University of Duisburg-Essen
Mathias Clemens Streicher, University of Innsbruck, Austria
Approach and Loss Aversion: Consumer Responses to Approaching and Receding Stimuli in Advertising
Lana Mulier, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Hendrik Slabbinck, Ghent University, Belgium
L12. Should I Stay or Should I Go: When Our Companies Have Eyes for Other Consumers
Na Ri Yoon, Indiana University, USA
Jenny Olson, Indiana University, USA
Adam Duhachek, Indiana University, USA