Home Sweet Home: How Consumers Regain Implacement in Creating the Place of Home

Based on an ethnographic exploration of the North American home renovations market, we contribute to the theory of place by showing how consumers achieve implacement—feeling “in place.” Confronted with media portrayals that socially reengineer the meanings of home (dysplacement), consumers engage in rituals of temporary displacement to regain implacement.


Annetta Grant and Jay Handelman (2020) ,"Home Sweet Home: How Consumers Regain Implacement in Creating the Place of Home", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 987-993.


Annetta Grant, Bucknell University, USA
Jay Handelman, Queens University, Canada


NA - Advances in Consumer Research Volume 48 | 2020

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