How Self-Production Increases Feelings of Groundedness
Across lab and field studies, we uncover a novel psychological benefit of engaging in self-production, namely increased feelings of groundedness—defined as feelings of deep connectedness to one’s social, historical, and physical environment. We also illuminate how brands can generate vicarious feelings of self-production, and thus increase groundedness.
Citation:
Arnaud Monnier, Isabel Eichinger, Martin Schreier, and Stijn M. J. van Osselaer (2020) ,"How Self-Production Increases Feelings of Groundedness", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 857-862.
Authors
Arnaud Monnier, Cornell University, USA
Isabel Eichinger, WU Vienna
Martin Schreier, WU Vienna, Austria
Stijn M. J. van Osselaer, Cornell University, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
Share Proceeding
Featured papers
See MoreFeatured
How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities
Mansur Khamitov, Nanyang Technological University, Singapore
Xin (Shane) Wang, Western University, Canada
Matthew Thomson, Western University, Canada
Featured
Robo-Advising: Algorithm Appreciation
Jennifer Logg, Harvard Business School, USA
Julia Minson, Harvard Business School, USA
Don Moore, University of California Berkeley, USA
Featured
O4. Will Winning Always Encourage Risk Taking? The Effect of Competition Results and the Closeness of These Results
Beixi Wen, Renmin University of China
En-Chung Chang, Renmin University of China
Chunya Xie, Renmin University of China