How Self-Production Increases Feelings of Groundedness

Across lab and field studies, we uncover a novel psychological benefit of engaging in self-production, namely increased feelings of groundedness—defined as feelings of deep connectedness to one’s social, historical, and physical environment. We also illuminate how brands can generate vicarious feelings of self-production, and thus increase groundedness.


Arnaud Monnier, Isabel Eichinger, Martin Schreier, and Stijn M. J. van Osselaer (2020) ,"How Self-Production Increases Feelings of Groundedness", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 857-862.


Arnaud Monnier, Cornell University, USA
Isabel Eichinger, WU Vienna
Martin Schreier, WU Vienna, Austria
Stijn M. J. van Osselaer, Cornell University, USA


NA - Advances in Consumer Research Volume 48 | 2020

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