Owning Or Sharing? How Feeling Financially Constrained Decreases Participation in Access-Based Services
Feeling financially constrained influences consumer attention, and behaviors. We propose that this feeling also affects the propensity to engage in alternative consumption modes; namely, access-based consumption. Two experiments test whether financially constrained consumers are less willing to participate in access-based services. The preliminary findings seem to not support our hypothesis.
Citation:
Emanuela Stagno, Klemens Knoferle, and Luk Warlop (2020) ,"Owning Or Sharing? How Feeling Financially Constrained Decreases Participation in Access-Based Services", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1207-1207.
Authors
Emanuela Stagno, BI Norwegian Business School
Klemens Knoferle, BI Norwegian Business School
Luk Warlop, BI Norwegian Business School
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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