Owning Or Sharing? How Feeling Financially Constrained Decreases Participation in Access-Based Services

Feeling financially constrained influences consumer attention, and behaviors. We propose that this feeling also affects the propensity to engage in alternative consumption modes; namely, access-based consumption. Two experiments test whether financially constrained consumers are less willing to participate in access-based services. The preliminary findings seem to not support our hypothesis.

Citation:

Emanuela Stagno, Klemens Knoferle, and Luk Warlop (2020) ,"Owning Or Sharing? How Feeling Financially Constrained Decreases Participation in Access-Based Services", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1207-1207.