From Satisfaction of Consumers to Satisfaction With Consumers: Reverse Rating in the Sharing Economy

The current research examines consumers' perceptions of the reverse rating (i.e., consumer are rated by providers). It also investigates the impacts of platform positioning on consumers’ evaluation of a sharing platform that employs reverse rating and their future app usage intention as well as consumers’ star rating to providers.



Citation:

Jie(Doreen) Shen and Aric Rindfleisch (2020) ,"From Satisfaction of Consumers to Satisfaction With Consumers: Reverse Rating in the Sharing Economy", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1203-1230.

Authors

Jie(Doreen) Shen, University of Illinois at Urbana-Champaign, USA
Aric Rindfleisch, University of Illinois at Urbana-Champaign, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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