Field Experiments: a Practical Tutorial

This tutorial will address practical aspects of planning and executing field experiments. We will use examples of successful and failed research projects to illustrate a toolkit for field experiments. We will then engage in a facilitated discussion of ways to apply the toolkit to participants’ research questions.


Rajesh Chandy, Stephen Anderson, and Praveen Kumar Kopalle (2020) ,"Field Experiments: a Practical Tutorial", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1251-1251.


Rajesh Chandy, London Business School, UK
Stephen Anderson, Stanford University, USA
Praveen Kumar Kopalle, Dartmouth College, USA


NA - Advances in Consumer Research Volume 48 | 2020

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