A Divine Duty: Commercial Surrogacy in India and Kin Altruism

With a qualitative exploration of the Indian surrogacy market, this project investigates how surrogates, as consumers and co-producers, justify their participation in an increasingly regulated and stigmatized exchange process. This work contributes to our understanding of how constructions of altruism are used to justify this participation in dramatically under-researched context.


Sujit Raghunathrao Jagadale, Lez Ecima Trujillo Torres, and Laetitia Mimoun (2020) ,"A Divine Duty: Commercial Surrogacy in India and Kin Altruism", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1118-1123.


Sujit Raghunathrao Jagadale, Xavier University Bhubaneswar
Lez Ecima Trujillo Torres, University of Illinois at Chicago, USA
Laetitia Mimoun, City University of London, UK


NA - Advances in Consumer Research Volume 48 | 2020

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