Bodies As Gardens, Bodies As Machines: Charitable Giving As Coping

Experiences of loss are studied through the product terminations, the brand relationship cessation, family separations, and death. The market provides resources for lived experiences, including loss. We examine an instance of how individuals who face traumatic and involuntary losses may turn to the market to cope with such loss.


Rebecca Scott and Tonya Bradford (2020) ,"Bodies As Gardens, Bodies As Machines: Charitable Giving As Coping", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1118-1123.


Rebecca Scott, Cardiff University
Tonya Bradford, University of California Irvine, USA


NA - Advances in Consumer Research Volume 48 | 2020

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