Food Sharing Reduces Perceived Consequences of Caloric Intake
Food sharing has been a growing trend in the United States, promoted by companies as a means of portion control. In contrast to this assertion, three experiments show that food sharing is reducing perceived consequences of caloric intake (i.e., fattening judgments), which increases caloric intake in subsequent consumption episodes.
Nükhet Taylor and Theodore J. Noseworthy (2020) ,"Food Sharing Reduces Perceived Consequences of Caloric Intake", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 730-731.
Nükhet Taylor, York University, Canada
Theodore J. Noseworthy, York University, Canada
NA - Advances in Consumer Research Volume 48 | 2020
Brand Fan(atic)s: When Excessive Brand Loyalty Sends the Wrong Signal
Isabelle Engeler, IESE Business School
Kate Barasz, IESE Business School
I10. Can Body Size Influence the Judgments of Warmth and Competence?
Trang Thanh Mai, University of Manitoba, Canada
Olya Bullard, University of Winnipeg
Luming Wang, University of Manitoba, Canada
K12. Use language to change people’s mind: The persuasive power of online marketing communications
Xun He, Katholieke University Leuven, Belgium
Barbara Briers, Vlerick Business School
Luk Warlop, Norwegian School of Management, Norway