Are You Paying Attention? Consumption-Related Antecedents and Consequences of the Spotlight Effect

I extend spotlight effect research by demonstrating that the attention consumers receive online (e.g., views, likes, etc.) influences their spotlight biases offline. Further, I resolve conflicting findings on the consumption-related consequences of the spotlight bias by demonstrating the effect of this bias on conspicuous consumption depends on consumers’ regulatory focus.



Citation:

Matthew James Hall (2020) ,"Are You Paying Attention? Consumption-Related Antecedents and Consequences of the Spotlight Effect", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 383-384.

Authors

Matthew James Hall, Oregon State University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

“Slim-As-Luxury” Effect: Product Shape as Input to Luxury Perceptions

Ji Jill Xiong, National University of Singapore, Singapore
Yu Ding, Columbia University, USA
Gita Venkataramani Johar, Columbia University, USA

Read More

Featured

G8. How Does Pronunciation Difficulty of Brand Names Influence Consumer Responses? The Role of Self-Construal

Gunben Ceren Aksu, Rutgers University, USA
Yeni Zhou, Rutgers University, USA
Alokparna (Sonia) Monga, Rutgers University, USA

Read More

Featured

Restrained by Resources: The Joint Effect of Scarcity Cues and Childhood Socioeconomic Status (SES) on Consumer Preference for Feasibility

Lili Wang, Zhejiang University
Yanfen You, New Mexico State University, USA
Chun-Ming Yang, Ming Chuan University, Taiwan

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.