Wordify: a Tool For Discovering Consumer Vocabularies

We describe a new, easy-to-use text-mining tool called Wordify that uncovers the vocabularies used by consumers across contexts. We show how Wordify allows consumer researchers to gain a richer understanding of the role of language in decision-making, such as how the words used to describe products differ between consumer segments.



Citation:

Dirk Hovy, Shiri Melumad, and Jeffrey Inman (2020) ,"Wordify: a Tool For Discovering Consumer Vocabularies", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 981-986.

Authors

Dirk Hovy, Bocconi University, Italy
Shiri Melumad, University of Pennsylvania, USA
Jeffrey Inman, University of Pittsburgh, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

How Categories Transform Markets through Non-Collective, Non-Strategic Collaboration

Pierre-Yann Dolbec, Concordia University, Canada
Shanze Khan, Concordia University, Canada

Read More

Featured

‘But Screw the Little People, Right?’ Case of the Commercialization of Reward-Based Crowdfunding

Natalia Drozdova, Norwegian School of Economics and Business Administration, Norway

Read More

Featured

D10. It's Meant for Me: When Serendipity Increases Word-of-Mouth

Colleen Patricia Kirk, New York Institute of Technology
Joann Peck, University of Wisconsin - Madison, USA
Claire Hart, University of South Hampton, UK
Constantine Sedikides, University of South Hampton, UK

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.