Let’S Get Serious About Play: a Hedonic Vs. Eudaimonic Investigation of Goal-Based Mixed Affective Experiences

This research investigates factors of goal-based mixed play experiences. Perceived effort corresponds positively to consumer judgment and perceived fun of the mixed (vs. pure positive) play experiences. Outcome-oriented thinking encourages a eudaimonic lens unaltered by cognitive load while process-oriented thinking shifts to a hedonic lens moderated by cognitive load.



Citation:

Xuan Xie, Sayantani Mukherjee, and Loraine Lau-Gesk (2020) ,"Let’S Get Serious About Play: a Hedonic Vs. Eudaimonic Investigation of Goal-Based Mixed Affective Experiences", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1187-1187.

Authors

Xuan Xie, University of California Irvine, USA
Sayantani Mukherjee, Central Washington University
Loraine Lau-Gesk, University of California Irvine, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

People Overpredict the Benefit of Using Expensive Items and Appearing Rich in Friend-Making

Xilin Li, University of Chicago, USA
Christopher Hsee, University of Chicago, USA

Read More

Featured

The Anchoring Effects of Temperature Cues on Price Valuations

Michael Barbera, Barbera Solutions
Gavin Northey, University of Auckland, New Zealand
Felix Septianto, University of Auckland, New Zealand
Vicki Andonopoulos, University of New South Wales
Catherine Frethey-Bentham, University of Auckland, New Zealand

Read More

Featured

L6. The Influence of Social Exclusion on Consumers’ Perceptions of and Responses to Consumer-Dense Retail Environments

Veronica Thomas, Towson University
Christina Saenger, Youngstown State University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.