How #Flygskam Helped to Redefine the Environmental Sensitivity Concept.

Faced with climate urgency and the #Flygskam phenomenon specifically. Concept of environmental sensitivity (ES) evolved. A qualitative phase enabled the development of a new ES scale. This scale was subsequently validated in a quantitative phase. The outcome extends the concept of environmental sensitivity and enriches it with more emotional dimensions.


Leo Trespeuch, Élisabeth Robinot, and Béatrice Parguel (2020) ,"How #Flygskam Helped to Redefine the Environmental Sensitivity Concept.", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 160-163.


Leo Trespeuch, EGUQTR
Élisabeth Robinot, ESG UQAM
Béatrice Parguel, CNRS


NA - Advances in Consumer Research Volume 48 | 2020

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