Social Exclusion Causes People to Share Blatantly False Stories in the Service of Affiliation

The present study demonstrated that participants who felt excluded (vs. accepted) were more likely to share fake news which was high in emotional intensity even though they knew that these news stories were highly likely to be false, but only when doing so boosted their chances to communicate with others.


Hyerin Han and Hyun Euh (2020) ,"Social Exclusion Causes People to Share Blatantly False Stories in the Service of Affiliation", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1197-1197.


Hyerin Han, University of Minnesota, USA
Hyun Euh, University of Minnesota, USA


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


Globalizing from the Periphery: The Role of Consumer Paratextual Translation

Angela Gracia B. Cruz, Monash University, Australia
Yuri Seo, University of Auckland, New Zealand
Itir Binay, Monash University, Australia

Read More


Market Structure and Firm Engagement in Divisive Political Issues

Chris Hydock, Georgetown University, USA
Neeru Paharia, Georgetown University, USA
Sean Blair, Georgetown University, USA

Read More


C4. The role of attachment to a human brand in improving eating habits

Amélie Guèvremont, École des Sciences de la Gestion, UQAM

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.