Social Exclusion Causes People to Share Blatantly False Stories in the Service of Affiliation
The present study demonstrated that participants who felt excluded (vs. accepted) were more likely to share fake news which was high in emotional intensity even though they knew that these news stories were highly likely to be false, but only when doing so boosted their chances to communicate with others.
Hyerin Han and Hyun Euh (2020) ,"Social Exclusion Causes People to Share Blatantly False Stories in the Service of Affiliation", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1197-1197.
Hyerin Han, University of Minnesota, USA
Hyun Euh, University of Minnesota, USA
NA - Advances in Consumer Research Volume 48 | 2020
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