How Can We Make Fat Women Feel Miserable?

The objective is to comprehend how plus-size women find well-being through fashion inside the symbolic violence. The qualitative method used semi-structured interviews using photo-elicitation reveals that fatshionistas play with fashion rules and present well-being. Although at the same time, they reveal a subordination to the cult of thinness.


Ana Julia Büttner and Suzane Strehlau (2020) ,"How Can We Make Fat Women Feel Miserable?", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1237-1237.


Ana Julia Büttner, ESPM, Brazil
Suzane Strehlau, ESPM, Brazil


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


Trust the Polls? Neural and Recall Responses Provide Alternative Predictors of Political Outcomes

Samuel B Barnett, Northwestern University, USA
Andres Campero, Massachusetts Institute of Technology, USA
Ronen Zilberman, Massachusetts Institute of Technology, USA
Chris Rose, New York University, USA
Aaron Robinson, Northwestern University, USA
Moran Cerf, Northwestern University, USA

Read More


Testing Theories of Goal Progress within Online Learning

Tong Lu, University of Pennsylvania, USA
Eric Bradlow, University of Pennsylvania, USA
Wesley Hutchinson, University of Pennsylvania, USA

Read More


Liminal Motherhood: Relational Partners Experience of Liminality

Adriana Schneider Dallolio, Fundação Getúlio Vargas - FGV-EAESP
Eliane Zamith Brito, Fundação Getúlio Vargas

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.