How Can We Make Fat Women Feel Miserable?
The objective is to comprehend how plus-size women find well-being through fashion inside the symbolic violence. The qualitative method used semi-structured interviews using photo-elicitation reveals that fatshionistas play with fashion rules and present well-being. Although at the same time, they reveal a subordination to the cult of thinness.
Ana Julia Büttner and Suzane Strehlau (2020) ,"How Can We Make Fat Women Feel Miserable?", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1237-1237.
Ana Julia Büttner, ESPM, Brazil
Suzane Strehlau, ESPM, Brazil
NA - Advances in Consumer Research Volume 48 | 2020
Surprise! The Positive Impact of Uncertainty on the Evaluation of Experiential Purchases
Iñigo Gallo, IESE Business School
LILY JAMPOL, Queen Mary University of London
Alberto Rampullo, IESE Business School
Thomas Gilovich, Cornell University, USA
Stigmatization of a Cultural Ritual
Ingeborg Astrid Kleppe, Norwegian School of Economics and Business Administration, Norway
Natalia Maehle, Western Norway University of Applied Sciences
Cele Otnes, University of Illinois at Urbana-Champaign, USA
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Grant E. Donnelly, Harvard Business School, USA
Anne Wilson, Harvard Business School, USA
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Michael Norton, Harvard Business School, USA