How Can We Make Fat Women Feel Miserable?

The objective is to comprehend how plus-size women find well-being through fashion inside the symbolic violence. The qualitative method used semi-structured interviews using photo-elicitation reveals that fatshionistas play with fashion rules and present well-being. Although at the same time, they reveal a subordination to the cult of thinness.


Ana Julia Büttner and Suzane Strehlau (2020) ,"How Can We Make Fat Women Feel Miserable?", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1237-1237.


Ana Julia Büttner, ESPM, Brazil
Suzane Strehlau, ESPM, Brazil


NA - Advances in Consumer Research Volume 48 | 2020

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