The Darkside of Online Social Networks: Measuring the Negative Effects of Social Influence in Online Social Networks

This research conceptualizes and develops a scale of Susceptibility to Social Influence in the context of Online Social Networks such as Facebook or Instagram. Three studies find support for the conceptualization and for a valid and reliable scale. Next steps for scale development and its future application are discussed.



Citation:

Sabrina Stoeckli, Fabian Bartsch, and Henry Shen (2020) ,"The Darkside of Online Social Networks: Measuring the Negative Effects of Social Influence in Online Social Networks", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1226-1226.

Authors

Sabrina Stoeckli, University of Bern, Switzerland
Fabian Bartsch, IÉSEG School of Management, Paris
Henry Shen, IÉSEG School of Management, Paris



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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