Digital Nudging to Reduce Screen Time Consumption
Three studies demonstrate that screen-time tracking apps improve digital self-awareness, but do not help consumers reduce mobile phone screen time. Conversely, a digital nudge, turning the mobile to greyscale, is an effective tool to lower screen time. Finally, we find that lower screen time is linked to better performance at university.
Citation:
Laura Zimmermann and Michael Sobolev (2020) ,"Digital Nudging to Reduce Screen Time Consumption", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 820-821.
Authors
Laura Zimmermann, IE University, Spain
Michael Sobolev, Cornell University, USA
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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