Digital Nudging to Reduce Screen Time Consumption

Three studies demonstrate that screen-time tracking apps improve digital self-awareness, but do not help consumers reduce mobile phone screen time. Conversely, a digital nudge, turning the mobile to greyscale, is an effective tool to lower screen time. Finally, we find that lower screen time is linked to better performance at university.


Laura Zimmermann and Michael Sobolev (2020) ,"Digital Nudging to Reduce Screen Time Consumption", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 820-821.


Laura Zimmermann, IE University, Spain
Michael Sobolev, Cornell University, USA


NA - Advances in Consumer Research Volume 48 | 2020

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