Digital Nudging to Reduce Screen Time Consumption

Three studies demonstrate that screen-time tracking apps improve digital self-awareness, but do not help consumers reduce mobile phone screen time. Conversely, a digital nudge, turning the mobile to greyscale, is an effective tool to lower screen time. Finally, we find that lower screen time is linked to better performance at university.



Citation:

Laura Zimmermann and Michael Sobolev (2020) ,"Digital Nudging to Reduce Screen Time Consumption", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 820-821.

Authors

Laura Zimmermann, IE University, Spain
Michael Sobolev, Cornell University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Resolving Humorous Incongruity in Advertising Facilitates Impressions of Firm Competence

*Chi Hoang, Norwegian School of Management, Norway
Klemens Knoferle, Norwegian School of Management, Norway
Luk Warlop, Norwegian School of Management, Norway

Read More

Featured

D3. Social Exclusion and WOM about Past versus Future Experiences

Melis Ceylan, Koc University, Turkey
Ezgi Akpinar, Koc University, Turkey
Selin Atalay, Frankfurt School of Finance and Management, Germany

Read More

Featured

Portals of Transformation In Consumer Experiences

Linda L Price, University of Oregon, USA
Basil Arnould Price, York University, UK

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.