Should Advisors Provide Confidence Intervals Around Their Estimates?

We find that consumers may be more persuaded by advisors who provide confidence intervals around their estimates. In seven incentivized studies (N = 9,471), participants were either directionally or significantly more likely to follow advice when it was accompanied by a confidence interval than when it was not.



Citation:

Celia Gaertig and Joseph P. Simmons (2020) ,"Should Advisors Provide Confidence Intervals Around Their Estimates?", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1091-1095.

Authors

Celia Gaertig, University of Chicago, USA
Joseph P. Simmons, University of Pennsylvania, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Cultivating a Network of Trust: Exploring The Trust Building Agency of Objects in Home Sharing

Marian Makkar, Auckland University of Technology, New Zealand
Drew Franklin, Auckland University of Technology, New Zealand

Read More

Featured

‘Family Tech-Support’: Consequences for Family Assemblages and Non-Purchase Decision Technology Adoption

Pao Franco, University of Melbourne, Australia

Read More

Featured

A7. Credible Critters: Source and Message Expectancy Violation and Influence on Perceived Trustworthiness and Credibility

Justin Graeber, University of Texas at Austin, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.