How Order Affects People’S Choices in Sequences of Independent Predictions
Five studies (N = 3,380) show that consumers tend to predict that an unlikely outcome will occur later in a sequence of events, versus earlier (e.g., third vs. first). We hypothesize that this effect occurs because consumers believe an unlikely outcome should happen at some point, even among independent events.
Jackie Silverman and Uri Barnea (2020) ,"How Order Affects People’S Choices in Sequences of Independent Predictions", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1091-1095.
Jackie Silverman, University of Delaware, USA
Uri Barnea, Bocconi University, Italy
NA - Advances in Consumer Research Volume 48 | 2020
Turning the Titanic: Creating Consumer-Centric Cultures and Improved Consumer Experience in Large, Established Health Care Systems
Gregory Carpenter, Northwestern University, USA
Beth Leavenworth DuFault, University at Albany
Ashlee Humphreys, Northwestern University - Medill, USA
Lez Ecima Trujillo Torres, University of Illinois at Chicago, USA
When Consumers Choose for Others, Their Preferences Diverge from Their Own Salient Goals
Olya Bullard, University of Winnipeg
P13. Self-Selected versus Fixed Price Bundling: The Effect of Bundle Type on Perceived Quality
Burcak Bas, Bocconi University, Italy
GULEN SARIAL ABI, Bocconi University, Italy