Let Me Split the Donation, I Will Donate More: How Installment Payment Reduces Perceived Cost and Increases Willingness to Donate.
Do people prefer a donation split into several instalments or a lump sum? Do they prefer to pay now or later? Four experiments (and a pretest) investigated how payments options and intertemporal choice affect donations. We found that the opportunity of giving through instalments increased donations, decreasing the perceived cost.
Marta Caserotti, Enrico Rubaltelli, and Paul Slovic (2020) ,"Let Me Split the Donation, I Will Donate More: How Installment Payment Reduces Perceived Cost and Increases Willingness to Donate.", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1191-1191.
Marta Caserotti, University of Padova
Enrico Rubaltelli, University of Padova
Paul Slovic, University of Oregon, USA
NA - Advances in Consumer Research Volume 48 | 2020
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