Let Me Split the Donation, I Will Donate More: How Installment Payment Reduces Perceived Cost and Increases Willingness to Donate.

Do people prefer a donation split into several instalments or a lump sum? Do they prefer to pay now or later? Four experiments (and a pretest) investigated how payments options and intertemporal choice affect donations. We found that the opportunity of giving through instalments increased donations, decreasing the perceived cost.



Citation:

Marta Caserotti, Enrico Rubaltelli, and Paul Slovic (2020) ,"Let Me Split the Donation, I Will Donate More: How Installment Payment Reduces Perceived Cost and Increases Willingness to Donate.", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1191-1191.

Authors

Marta Caserotti, University of Padova
Enrico Rubaltelli, University of Padova
Paul Slovic, University of Oregon, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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