Let Me Split the Donation, I Will Donate More: How Installment Payment Reduces Perceived Cost and Increases Willingness to Donate.

Do people prefer a donation split into several instalments or a lump sum? Do they prefer to pay now or later? Four experiments (and a pretest) investigated how payments options and intertemporal choice affect donations. We found that the opportunity of giving through instalments increased donations, decreasing the perceived cost.



Citation:

Marta Caserotti, Enrico Rubaltelli, and Paul Slovic (2020) ,"Let Me Split the Donation, I Will Donate More: How Installment Payment Reduces Perceived Cost and Increases Willingness to Donate.", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1191-1191.

Authors

Marta Caserotti, University of Padova
Enrico Rubaltelli, University of Padova
Paul Slovic, University of Oregon, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Visual Perceptual Research in Marketing

Kevin L. Sample, University of Georgia, USA
Henrik Hagtvedt, Boston College, USA
S. Adam Brasel, Boston College, USA

Read More

Featured

The Psychology of Fun: Inquiry into Consumers' Fun Experiences

Travis Tae Oh, Columbia University, USA
Michel Tuan Pham, Columbia University, USA

Read More

Featured

O11. Have Less, Compromise Less: How the perception of resource scarcity influences compromise decisions

Kate Kooi, University of Miami, USA
Caglar Irmak, University of Miami, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.