We Can Look Like Our Brands: the Manifestation of Adopted Brands in Facial Appearance
Prior research suggests that brands evoke brand user stereotypes. We ask the reverse question: can consumers’ faces evoke the brands they are loyal to? We find support for a face-brand matching effect, whereby a social perceiver can accurately match a person’s perfume brand to their face, above chance level.
Anne Laure Sellier and Claire Linares (2020) ,"We Can Look Like Our Brands: the Manifestation of Adopted Brands in Facial Appearance", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1080-1085.
Anne Laure Sellier, HEC Paris, France
Claire Linares, HEC Paris, France
NA - Advances in Consumer Research Volume 48 | 2020
K8. Framing Matters. How Comparisons to Ideal and Anti-Ideal Reference Points Affect Brand Evaluations.
Magdalena Zyta Jablonska, SWPS University of Social Sciences and Humanities
Andrzej Falkowski, SWPS University of Social Sciences and Humanities
C8. Can Packaging Imagery Fill Your Stomach? Effects of Product Image Location on Flavor Richness, Consumption Quantity, and Subsequent Choice
Taku Togawa, Chiba University of Commerce
Jaewoo Park, Musashi University
Hiroaki Ishii, Seikei University
Xiaoyan Deng, Ohio State University, USA
A Complete Consumer Journey: Tracking Motivation in the Marketplace
Jacob Suher, Portland State University
Szu-chi Huang, Stanford University, USA
Leonard Lee, National University of Singapore, Singapore