A Luxury Moment to Go, Please: Paradoxes of Luxuriousness Among Cosmopolite Consumers
This study unmasks the paradoxical nature of luxury moments in conditions of postmodern boundlessness. Building on paradox theory and interview data with digital nomads, this research sheds light on how the playful bricolage of contradictory yet interwoven dynamics produces flavors of luxuriousness in fluid cosmopolitan settings.
Citation:
Sarah Schwarz and Andrea Hemetsberger (2020) ,"A Luxury Moment to Go, Please: Paradoxes of Luxuriousness Among Cosmopolite Consumers", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 121-125.
Authors
Sarah Schwarz, University of Innsbruck, Austria
Andrea Hemetsberger, University of Innsbruck, Austria
Volume
NA - Advances in Consumer Research Volume 48 | 2020
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