Recycled Plastic on the Upswing: the Effect of Packaging Material on Perceived Healthiness and Purchase Intention
This research explores the impact of recycled plastic on perceived healthiness and purchase intention. We find that consumers tend to perceive products in recycled (vs. regular) plastic packaging as healthier and thereby are more likely to purchase products in recycled plastic packaging.
Joyce De Temmerman, Nico Heuvinck, Hendrik Slabbinck, and Iris Vermeir (2020) ,"Recycled Plastic on the Upswing: the Effect of Packaging Material on Perceived Healthiness and Purchase Intention", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1192-1192.
Joyce De Temmerman, Ghent University, Belgium
Nico Heuvinck, IESEG School of Management, France
Hendrik Slabbinck, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
NA - Advances in Consumer Research Volume 48 | 2020
Sustainable Luxury: a Paradox or a Desirable Consumption?
Jennifer Jung Ah Sun, Columbia University, USA
Silvia Bellezza, Columbia University, USA
Neeru Paharia, Georgetown University, USA
Exploring Consumers’ Technology Dreams and Nightmares: A Collage-Elicitation Study
Céline Del Bucchia, Audencia Business School
CAROLINE LANCELOT-MILTGEN, Audencia Business School
Cristel Russell, American University, USA
Burlat Claire, Audencia Business School
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Yajin Wang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA
Xiaolin Li, University of Texas at Dallas, USA
Nicole Kim, University of Maryland, USA