Recycled Plastic on the Upswing: the Effect of Packaging Material on Perceived Healthiness and Purchase Intention

This research explores the impact of recycled plastic on perceived healthiness and purchase intention. We find that consumers tend to perceive products in recycled (vs. regular) plastic packaging as healthier and thereby are more likely to purchase products in recycled plastic packaging.


Joyce De Temmerman, Nico Heuvinck, Hendrik Slabbinck, and Iris Vermeir (2020) ,"Recycled Plastic on the Upswing: the Effect of Packaging Material on Perceived Healthiness and Purchase Intention", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1192-1192.


Joyce De Temmerman, Ghent University, Belgium
Nico Heuvinck, IESEG School of Management, France
Hendrik Slabbinck, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium


NA - Advances in Consumer Research Volume 48 | 2020

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