The “Why” of Spending Matters: the Role of Extrinsic and Intrinsic Goals on Consumer Spending Choices and Hedonic Value Estimations

Past research suggests that what we buy (experiential vs. material; prosocial vs. proself) impact one’s well-being. We propose that why—the motivation behind—not only determines the spending choices made, but also the well-being experienced. Three studies test the influence of dispositional and situational intrinsic and extrinsic goals in consumption.



Citation:

Olaya Moldes (2020) ,"The “Why” of Spending Matters: the Role of Extrinsic and Intrinsic Goals on Consumer Spending Choices and Hedonic Value Estimations", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1214-1214.

Authors

Olaya Moldes, Cardiff University



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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