Women Who Watch Porn: Market-Mediated Gendered Discourses and Consumption of Pornography

This paper explores how market-mediated gendered discourses – consciousness of sex positivity and the negative effects paradigm of pornography – influence how female consumers experience pornography in their lives. Using a theoretical lens of institutional logics, we discuss how the gendered nature of pornography provokes conflicts for women who watch porn.



Citation:

Maria Carolina Zanette and Athanasia Daskalopoulou (2020) ,"Women Who Watch Porn: Market-Mediated Gendered Discourses and Consumption of Pornography", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 168-172.

Authors

Maria Carolina Zanette, Neoma Business School
Athanasia Daskalopoulou, University of Liverpool, UK



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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