Soul Inside the Machine: Product Morphology Influences Consumer Valuation
Many products, such as luxury wristwatches, have a “creviced morphology,” with a crevice bored into the product structure. We demonstrate the “crevice effect,” in which products with a crevice (versus without) elicit a higher valuation, underpinned by increased perceptions of a high level of materialized expression.
Sumitra Auschaitrakul and Dan King (2020) ,"Soul Inside the Machine: Product Morphology Influences Consumer Valuation", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1208-1208.
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce, Thailand
Dan King, University of Texas Rio Grande Valley, USA
NA - Advances in Consumer Research Volume 48 | 2020
When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-free Consumption
Ji Myoung Danny Kim, University at Buffalo
Sunyee Yoon, University at Buffalo
The Influence of Conflicting and Complementary Benefit Goals on the Execution of Accuracy and Effort Process Goals
Felipe Marinelli Affonso, University of Florida, USA
Chris Janiszewski, University of Florida, USA
C7. The Visually Simple = Healthy Intuition and Its Effects on Food Choices
Yan Wang, Renmin University of China
Jing Jiang, Renmin University of China