The Effects of Similarities- Vs Differences-Focus on Fake News Processing

The fight against fake news currently lacks working interventions. This study explores individual cognitive differences to pave the way towards such interventions. Relying on comparison theory, hypotheses test the effects of similarities- and differences proneness. Findings suggest that these factors indeed influence cognitive processing – if not summative truth and confidence judgments.


Gergely Nyilasy and Bernice Plant (2020) ,"The Effects of Similarities- Vs Differences-Focus on Fake News Processing", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1217-1217.


Gergely Nyilasy, University of Melbourne, Australia
Bernice Plant, Monash University, Australia


NA - Advances in Consumer Research Volume 48 | 2020

Share Proceeding

Featured papers

See More


Saving for Experiences Versus Material Goods

Grant E. Donnelly, Harvard Business School, USA
Masha Ksendzova, Boston University, USA
Michael Norton, Harvard Business School, USA

Read More


I13. Ambient Light, Gender, and Creativity

Courtney Szocs, Louisiana State University, USA
Franziska Metz, EBS
Dipayan Biswas, University of South Florida, USA

Read More


The Effects of Breadth of Product Categories on Budgeting

An Tran, University of La Verne
John Lynch, University of Colorado, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.