The Effects of Similarities- Vs Differences-Focus on Fake News Processing

The fight against fake news currently lacks working interventions. This study explores individual cognitive differences to pave the way towards such interventions. Relying on comparison theory, hypotheses test the effects of similarities- and differences proneness. Findings suggest that these factors indeed influence cognitive processing – if not summative truth and confidence judgments.


Gergely Nyilasy and Bernice Plant (2020) ,"The Effects of Similarities- Vs Differences-Focus on Fake News Processing", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1217-1217.


Gergely Nyilasy, University of Melbourne, Australia
Bernice Plant, Monash University, Australia


NA - Advances in Consumer Research Volume 48 | 2020

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