The Impact of Political Ideology on Self-Control

Self-control success varies as a function of consumers’ political ideology. Specifically, conservatives (liberals) are more successful at response inhibition (updating) due to cognitive-rigidity (cognitive-flexibility). Findings from three studies demonstrate an important link between ideology and self-control through cognitive flexibility and offer critical implications for consumer behavior (habit formation, addictive consumption).



Citation:

Bryan Buechner, Joshua J. Clarkson, Ashley Otto, Edward R. Hirt, and Ming-Shen (Cony) Ho (2020) ,"The Impact of Political Ideology on Self-Control", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 936-935.

Authors

Bryan Buechner, Xavier University
Joshua J. Clarkson, University of Cincinnati, USA
Ashley Otto, Baylor University, USA
Edward R. Hirt, Indiana University, USA
Ming-Shen (Cony) Ho, Clemson University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

F7. Mere Packaging and Consumer Choice

Tim Philipp Doering, University of Michigan, USA
Katherine Burson, University of Michigan, USA
Andrew D Gershoff, University of Texas at Austin, USA

Read More

Featured

Consumer’s Local-Global Identity and Price-Quality Associations

Zhiyong Yang, University of North Carolina at Greensboro
Sijie Sun, University of Texas at Arlington
Ashok K Lalwani, Indiana University, USA
Narayan Janakiraman, University of Texas at Arlington

Read More

Featured

Saving for Experiences Versus Material Goods

Grant E. Donnelly, Harvard Business School, USA
Masha Ksendzova, Boston University, USA
Michael Norton, Harvard Business School, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.