Are Conservatives Always More Averse to Change Than Liberals? Political Ideology and Innovation
The current research examines various aspects of the distinct ways liberals and conservatives perceive and experience change and finds that, in certain instances, conservatives actually prefer change as compared to liberals. This research builds theory related to different conceptualizations of change perceptions in a product innovation context.
Der-Wei Huang and Adam Duhachek (2020) ,"Are Conservatives Always More Averse to Change Than Liberals? Political Ideology and Innovation", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 936-935.
Der-Wei Huang, Indiana University, USA
Adam Duhachek, University of Illinois at Chicago, USA
NA - Advances in Consumer Research Volume 48 | 2020
Consumers’ Implicit Mindsets and Responses to Cause-related Marketing Campaigns
Meng-Hua Hsieh, Kent State University, USA
Ozge Yucel-Aybat, Pennsylvania State University Harrisburg
Morality Matters in the Marketplace: The Influence of Morally Based Attitudes on Consumer Purchase Intentions
Andrew Luttrell, Ball State University
Jacob Teeny, Ohio State University, USA
Richard Petty, Ohio State University, USA
How Categories Transform Markets through Non-Collective, Non-Strategic Collaboration
Pierre-Yann Dolbec, Concordia University, Canada
Shanze Khan, Concordia University, Canada