Markets As Contested Assemblages: Comparative Case Study

Through studying meat, vape and cryptocurrency markets, we investigate actors contesting the legitimacy of these markets and their strategies. Involved actors include industry associations, specialized media, consumers, religious institutions, federal agencies, financial and scientific communities. Actors participate in strategies of problematization, demarcation, validation and affirmation.


Aya Aboelenien and Jack Sadek (2020) ,"Markets As Contested Assemblages: Comparative Case Study", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1191-1191.


Aya Aboelenien, HEC Montreal, Canada
Jack Sadek, Concordia University, Canada


NA - Advances in Consumer Research Volume 48 | 2020

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