Aesthetics of Food: the Role of Visual Framing Strategies For Influence Building on Instagram

Driven by attention economy, images posted on Instagram encourage capital-seeking behavior of influencers, which in turn may bring them financial and social success. We introduce a framework that explains the effectiveness of visual framing strategies. We also provide a perspective on aesthetics of food to historically contextualize contemporary food imagery.



Citation:

Shuhan Yang, Jonathan Schroeder, and Duygu Akdevelioglu (2020) ,"Aesthetics of Food: the Role of Visual Framing Strategies For Influence Building on Instagram", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 874-879.

Authors

Shuhan Yang, Rochester Institute of Technology, USA
Jonathan Schroeder, Rochester Institute of Technology, USA
Duygu Akdevelioglu, Rochester Institute of Technology, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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