Aesthetics of Food: the Role of Visual Framing Strategies For Influence Building on Instagram
Driven by attention economy, images posted on Instagram encourage capital-seeking behavior of influencers, which in turn may bring them financial and social success. We introduce a framework that explains the effectiveness of visual framing strategies. We also provide a perspective on aesthetics of food to historically contextualize contemporary food imagery.
Shuhan Yang, Jonathan Schroeder, and Duygu Akdevelioglu (2020) ,"Aesthetics of Food: the Role of Visual Framing Strategies For Influence Building on Instagram", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 874-879.
Shuhan Yang, Rochester Institute of Technology, USA
Jonathan Schroeder, Rochester Institute of Technology, USA
Duygu Akdevelioglu, Rochester Institute of Technology, USA
NA - Advances in Consumer Research Volume 48 | 2020
A Meta-Analysis on the Endowment Effect in Experiments
DANIEL SUN, University of Calgary, Canada
How Employees Relate to Their Brand Online: A Critical Visual Analysis of Hollister
Stephanie Kogler, University of Innsbruck, Austria
Collaborative Work as Catalyst for Market Formation: The Case of the Ancestral Health Market
Burcak Ertimur, Fairleigh Dickinson University
Steven Chen, California State University, Fullerton