Can’T Catch a Break: When Working During Time Off Undermines Intrinsic Motivation

Five studies (N=1,943) identify a novel antecedent of consumers’ intrinsic motivation: time perceptions. Consumers working or studying during non-standard versus standard work time (weekends/holidays vs. Monday-Friday) were less intrinsically motivated to work or study. We develop an intervention to counter this effect, with real consequences for goal-directed behavior.


Laura M. Giurge and Kaitlin Woolley (2020) ,"Can’T Catch a Break: When Working During Time Off Undermines Intrinsic Motivation", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 365-366.


Laura M. Giurge, London Business School, UK
Kaitlin Woolley, Cornell University, USA


NA - Advances in Consumer Research Volume 48 | 2020

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