Can’T Catch a Break: When Working During Time Off Undermines Intrinsic Motivation
Five studies (N=1,943) identify a novel antecedent of consumers’ intrinsic motivation: time perceptions. Consumers working or studying during non-standard versus standard work time (weekends/holidays vs. Monday-Friday) were less intrinsically motivated to work or study. We develop an intervention to counter this effect, with real consequences for goal-directed behavior.
Laura M. Giurge and Kaitlin Woolley (2020) ,"Can’T Catch a Break: When Working During Time Off Undermines Intrinsic Motivation", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 365-366.
Laura M. Giurge, London Business School, UK
Kaitlin Woolley, Cornell University, USA
NA - Advances in Consumer Research Volume 48 | 2020
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Yuxin Bai, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Hayley Cocker, Lancaster University, UK
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Kristen Lane, University of Arizona, USA
Merrie Brucks, University of Arizona, USA
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Stephanie Chen, London Business School, UK
Oleg Urminsky, University of Chicago, USA