Can’T Catch a Break: When Working During Time Off Undermines Intrinsic Motivation

Five studies (N=1,943) identify a novel antecedent of consumers’ intrinsic motivation: time perceptions. Consumers working or studying during non-standard versus standard work time (weekends/holidays vs. Monday-Friday) were less intrinsically motivated to work or study. We develop an intervention to counter this effect, with real consequences for goal-directed behavior.



Citation:

Laura M. Giurge and Kaitlin Woolley (2020) ,"Can’T Catch a Break: When Working During Time Off Undermines Intrinsic Motivation", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 365-366.

Authors

Laura M. Giurge, London Business School, UK
Kaitlin Woolley, Cornell University, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



Share Proceeding

Featured papers

See More

Featured

Predicting Consumer Brand Recall and Choice Using Large-Scale Text Corpora

Zhihao Zhang, University of California Berkeley, USA
Aniruddha Nrusimha, University of California Berkeley, USA
Ming Hsu, University of California Berkeley, USA

Read More

Featured

The Effect of Bariatric Surgery on Delay Discounting for Food and Money: A Longitudinal Study

Ratnalekha Venkata Naga Viswanadham, INSEAD, France
Hilke Plassmann, INSEAD, France
Yann Cornil, University of British Columbia, Canada
Pierre Chandon, INSEAD, France

Read More

Featured

Consuming Products with Experiences: Why and When Consumers Want Mementos

Charlene Chu, Chapman University
Suzanne Shu, University of California Los Angeles, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.