Testing the Role of Motivation and Procrastination in Colorectal Cancer Screening

Colorectal cancer (CRC) is the second leading cause of cancer death in the U.S. Two large field experiments (N=16,336) aimed to increase CRC screening. Results indicated that modest incentives did not encourage screening. However, deadlines—both with and without financial incentives—significantly increased screening relative to standard outreach.



Citation:

Alicea Lieberman, Ayelet Gneezy, and Samir Gupta (2020) ,"Testing the Role of Motivation and Procrastination in Colorectal Cancer Screening", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1129-1133.

Authors

Alicea Lieberman, University of California San Diego, USA
Ayelet Gneezy, University of California San Diego, USA
Samir Gupta, University of California San Diego, USA



Volume

NA - Advances in Consumer Research Volume 48 | 2020



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