Testing the Role of Motivation and Procrastination in Colorectal Cancer Screening
Colorectal cancer (CRC) is the second leading cause of cancer death in the U.S. Two large field experiments (N=16,336) aimed to increase CRC screening. Results indicated that modest incentives did not encourage screening. However, deadlines—both with and without financial incentives—significantly increased screening relative to standard outreach.
Alicea Lieberman, Ayelet Gneezy, and Samir Gupta (2020) ,"Testing the Role of Motivation and Procrastination in Colorectal Cancer Screening", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1129-1133.
Alicea Lieberman, University of California San Diego, USA
Ayelet Gneezy, University of California San Diego, USA
Samir Gupta, University of California San Diego, USA
NA - Advances in Consumer Research Volume 48 | 2020
How the Past Shapes the Present: The Assimilation of Enjoyment to Similar Past Experiences
Anika Stuppy, Erasmus University Rotterdam, The Netherlands
Bram Van den Bergh, Erasmus University Rotterdam, The Netherlands
How Matte Product Surface Enhances Perceived Durability
Taehoon Park, University of South Carolina, USA
Junghan Kim, Singapore Management University, Singapore
H6. The Influence of Anthropomorphized Service Toolkit on Consumer Satisfaction in Service Coproduction
Rocky Peng Chen, Hong Kong Baptist University
Kimmy Chan, Hong Kong Baptist University