Web Wizard Or Internet Addict? How to Help Consumers Assess Risk

A key issue with health risk assessments is self-diagnosis, especially if symptoms are ambiguous. In the domain of internet addiction disorder (IAD), where 5/8 symptoms are ambiguous (pretests 1 and 2), three studies propose and show that symptoms are differentially interpreted, identified and integrated as a function of their ambiguity.


Priya Raghubir, Geeta Menon, and I-Ling Ling (2020) ,"Web Wizard Or Internet Addict? How to Help Consumers Assess Risk", in NA - Advances in Consumer Research Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN : Association for Consumer Research, Pages: 1129-1133.


Priya Raghubir, New York University, USA
Geeta Menon, New York University, USA
I-Ling Ling, Kaohsiung Medical University


NA - Advances in Consumer Research Volume 48 | 2020

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